The first two weeks establish the system: profile, proof, clear offer and one call to action. Weeks three to six build authority through useful recurring themes. Weeks seven to ten turn attention into conversation with a diagnostic, event or useful resource. The final weeks present the offer, learn the objections and decide what to improve.
The purpose is not to publish everywhere. It is to create a rhythm you can sustain, approve and learn from. Track meaningful replies, qualified conversations, proposals and commercial movement — not reach alone.