AI can help organise a campaign. It cannot responsibly invent the evidence that makes your brand credible.
A proof bank is a simple, living record of the claims you can make, the source behind each claim, permission status, owner and review date. It may include qualifications, client-approved case facts, original research, methods, publications, awards and lived experience.
Before content is drafted, build the proof bank. Before content is published, verify the source. This habit protects the brand from generic claims and gives every campaign a deeper supply of useful material.